Relish Case Studies

RollBots Overview

RollBots Online is a companion site to an exciting new YTV animated series.

The site allows kids to explore the Flip City Police Headquarters in 3D. Inside HQ are various computers that allow them to create their very own 'RollBot', take on important missions and find exclusive show content.

Each week, kids compete in missions (games) to earn points and FlipChips (the currency of Flip City) they can use to buy mods for their custom RollBots.

After week 16 of the show, whoever is a top the leaderboard will have their custom RollBot appear in the final episode of the show.

Create Your Own RollBot

Every user can customize their RollBot for a unique experience. Choosing from different body types, arms, and legs, there are possible configurations!

Taking on missions let you earn FlipChips to buy mods for your RollBot. Each mod has unique properties and gives the user's RollBot speed, strength, and defense advantages specific to every mission. Choose carefully though, because some mods have disadvantages too!

The Flip City Mod Market lets user find a deal on a pre-loved mod or put up for sale some of those neglected mods that are just collecting dust.

Original Games

Each week a new mission (game) is released on the site. Players earn Flip City dollars by playing games and getting high scores. These dollars can then be used in the Mod Market to buy and sell special mods for their RollBot.

The RollBot mods give you extra speed, strength or defense and affect how you do in the games. You may get an extra life to start the game or you might be able to run faster. It all depends on the mission.

Need more incentive? Whoever comes out on top of the RollBots leaderboard at the end of week 16, will have their custom RollBot featured in the final episode of the show! Sprockets!

Insider Show Content

RollBots Online isn't just about fun and games, it's the place to go for in-depth and classified information about all aspects of the RollBots universe.

By completing missions and earning points, some users will be granted access to Captain Pounder's Secret Files. In this exclusive database, users will get inside information not revealed in episodes and will also be given tips on where to find some of the dangerous and very top secret BotMods of Flip City.

Users that find these dangerous mods can use them to gain huge advantages during RollBots missions.

Video Mashup Tool

While RollBots is a great show and an incredible feat of animation, sometimes that's just not enough for the budding Spielberg's of the world. The RollBots Video Mashup Tool lets users create their own masterpiece.

Every week, users can pick from new clips from the previous week's episode, mix and match them, pick a soundtrack and finally publish their final piece for the rest of the community to see!